Multiplatform Media Brand Packaging:
This was a group project for the Motion Media Branding and Packaging class.
The goal was to package the Motion Media department at SCAD. Each student presented a concept and the professors decided on which two to use. The class was divided up into 2 teams with each team working on one concept. Paul
and I were told to combine our concepts and co-direct the team of 8.
My concept was a throw back to Oskar Fischinger's chalk drawn film studies, while Paul's was about "movement in time" with a clean 3d treatment. Our final combined idea was to show the movement through the stages of motion media/ animation. Starting from hand drawn animation to after effects vector animation and then finally 3d animation. We wanted the audio to transition with the animation as well.
Yi Ling Bai